For 20talk, a nonprofit organisation, I developed and implemented a comprehensive email marketing solution that transformed their donor communication strategy.

The project involved integrating Fundraisin with Mailchimp through API connections, designing professional email templates, and creating automated workflows for donor onboarding and event management.

I established conversion tracking systems to monitor performance metrics and provided the client with a knowledge bank of email marketing best practices. This strategic overhaul allowed the charity to focus on their core mission while leveraging professional email marketing capabilities that strengthened donor relationships and improved fundraising outcomes.