Who Are Good4?

Why we exist?

We're tired of communication that fails to connect. We exist to transform how businesses truly reach and understand their customers—with razor-sharp personalisation that turns generic into genuine.

Our Mission Statement

We believe that true marketing isn't about reaching people, it's about understanding them.

Every interaction should feel like a personalised conversation, not an algorithm-generated random reel that leaves customers feeling unseen and unheard.

Three Industry Challenges We're Solving

Scalability Struggles

Most marketing teams are trapped in rigid, expensive full-time structures that drain resources and limit adaptability.

We saw companies hemorrhaging money on generalist employees when what they really need are specialised experts who can parachute in, deliver precisely what's required, and scale seamlessly with business needs.

Data Disconnection

Marketing teams are drowning in data but starving for meaningful connection.

Businesses frequently run disparate tools and platforms that don't communicate, creating siloed insights that prevent truly personalized, intelligent customer journeys and wasting potential for meaningful engagement.

Retention Roadblocks

The current approach to customer lifecycle marketing is fundamentally broken.

Companies invest enormous resources in acquisition, only to lose momentum and fail to nurture relationships past the initial sale, resulting in massive revenue leakage and missed opportunities for long-term brand advocacy.

Meet the team

Oliver Gafen

Director

Dynamic marketing professional with seven years in retention strategy and lifecycle marketing. Skilled at executing high-impact campaigns, fostering cross-functional collaboration, and driving customer engagement. Combines analytical expertise with creative vision to double conversions and achieve sustained business growth across diverse client portfolios.

Linkdin

Jacquelyn Chia

Project Manager

With eight years in client-facing roles and a degree in marketing, Jacquelyn is adept at strategic account management, data-driven decision making, and stakeholder communication. Well-versed in onboarding tools and analytics platforms, she now leverages her diverse experience, strong interpersonal skills, and technical acumen to drive customer retention.